Driver and Dispatcher Performance Reports That Don't Just Score You — They Tell You What to Do Today
The performance report nobody opens
Every TMS produces driver and dispatcher reports. RPM by driver, miles by dispatcher, OTD percentages, fuel economy. The reports are accurate. They're also dead. They tell the manager what happened last month in numbers nobody can act on right now.
The actual question — what should I do today to improve performance? — is rarely answered by these reports. The data is there. The recommendation isn't.
Centrix's performance layer treats the data the same way but treats the output completely differently. Reports become a daily prioritized action list:
> Today: call driver Smith (mileage trend down 18%, retention risk score 71). > Push lane Houston→Dallas (RPM +12% vs 30-day average). Coach dispatcher Jones > (margin per load down $0.08 from cohort median).
Same data. Different output. Wildly different impact.
Per-driver performance — what's tracked
Every active driver, computed daily from the integration databases (Alvys, Samsara, Ensilog, Shopmonkey, Tenstreet):
- Revenue per mile — net of deadhead
- Total miles — 7-day, 30-day, 90-day rolling
- On-time delivery percentage
- Fuel economy (MPG) — vs the truck's baseline and the fleet's median
- HOS compliance — violations, falsifications, adverse-driving claims
- Safety score — composite from the driver-safety model
- Pre-trip compliance — structured checklist completion via Telegram bot
- Earnings projection — current period vs prior 3 periods
- Retention risk score — quit-likelihood from the wellness model
- Home-time satisfaction — actual vs requested home time variance
These are presented per driver in three views:
- Driver scorecard — visible to the driver via the Telegram bot in their language
- Manager scorecard — visible to the dispatcher / fleet manager
- Aggregate reports — visible to the admin / CEO
Per-dispatcher performance — what's tracked
Every dispatcher gets a 30-day rolling scorecard:
- Margin per load — revenue minus deadhead minus driver pay
- Lane mix — high-RPM vs low-RPM lanes booked
- Deadhead percentage — empty miles / total miles
- OTD percentage — across their bookings
- Detention recovery rate — billed / earned
- Driver retention rate — drivers in their book who quit vs stayed
- Booking volume — loads per week
- Customer satisfaction — feedback on their handling
The dispatcher sees their own scorecard. The fleet manager sees the team. Comp plans tied to the scorecard reward profitable booking, not just volume.
The daily advice — what the system tells you to do today
This is the differentiator. Every morning, the dispatcher / fleet manager / CEO gets a prioritized to-do list:
"Call these drivers today"
Sorted by retention risk + actionability. Each entry includes:
- Driver name + tenure
- Current trend (mileage down, earnings down, etc.)
- Suspected cause (home-time gap, equipment issue, dispatcher friction)
- Recommended conversation angle
- Last time anyone talked to them
"Push these lanes today"
Lanes with above-baseline RPM + truck availability:
- Lane name + recent average RPM
- Why it's hot today (market shift, customer demand spike)
- Trucks that can reach the lane within HOS
- Recommended counter rate
"Coach these dispatchers today"
Dispatchers tracking below cohort median on specific dimensions:
- Dispatcher name
- Specific gap (margin, deadhead, OTD)
- Likely contributing pattern (lane mix, customer mix, negotiation style)
- Specific coaching script
"Watch these customers today"
Customers showing concerning trends:
- Customer name + revenue
- Specific concern (slow pay, declining volume, complaint pattern)
- Recommended action (sales call, credit limit review, escalation)
"Push these accessorials today"
Loads with unbilled detention or accessorial:
- Load number + customer
- Calculated accessorial amount + supporting data
- One-click bill with prefilled documentation
The brief is short — under 90 seconds to read — and prioritized so the manager works the highest-value items first.
What deep analysis means in practice
"Deep analysis" doesn't mean burying the manager in charts. It means surfacing the why behind every score:
- Driver Smith's mileage is down 18%? Centrix shows: 14% of the drop is
reduced load assignments, 4% is increased on-duty-not-driving. Reduced assignments came from dispatcher Jones (3 fewer loads per week than driver's average). Recommended action: ask Jones why the assignment pattern changed.
- Lane Houston→Dallas RPM is up 12%? Centrix shows: market rate up 8%, our
customer mix shifted toward higher-paying customer XYZ (+3%), reduced deadhead from better reload booking (+1%). Recommended action: push the lane this week before the market normalizes.
- Dispatcher Jones margin is down $0.08? Centrix shows: 60% from accepting
more low-margin reloads, 40% from declining to bill detention. Recommended action: 30-min coaching session on detention recovery + reload alternatives.
The depth is in the attribution. The data is decomposed enough that the recommendation is specific.
Real advice — the coaching playbook
For each common pattern, Centrix has a coaching playbook the manager can use:
- Driver retention risk: 5-question check-in script in the driver's language
- Dispatcher margin gap: lane-by-lane review template
- Customer churn risk: sales call agenda with talking points
- Driver safety regression: behavior coaching script with specific event examples
- Mechanic productivity gap: 1:1 framework for the shop foreman
These aren't AI-generated platitudes. They're battle-tested scripts from managed fleets. The manager picks the playbook, has the conversation, logs the outcome.
What the math looks like
A 100-truck fleet running this layer:
- Driver retention impact (from caught-early conversations): 25–40 retained
drivers/year × $14K = $350K–$560K saved
- Dispatcher margin lift (from coaching to median): $0.08/mi × 9.6M miles ×
50% addressable = $384K of margin recovery
- Customer churn prevention (from early intervention): 3–5 customers retained/year
× $200K avg = $600K–$1M of revenue preserved
Combined: $1.3M+ of margin and retention impact per 100 trucks per year from a layer that costs less than $10K to run.
The reports aren't expensive. The decisions they enable are.
Where to start
If you're 50+ trucks and have never run daily-advice reporting:
- Connect Alvys + Samsara + Ensilog. Data quality determines recommendation
quality.
- Run the daily brief in read-only mode for 30 days. The manager sees the
recommendations but isn't expected to act on every one — they're learning what the brief is good at.
- Add the coaching playbooks after 30 days. By then the manager trusts which
recommendations are reliable.
Book a demo — bring 90 days of fleet data. We'll generate sample daily briefs against your actual operations.